Project Details

The Plain B Boutique outlet is one of the brand’s chain stores across Malaysia, with this particular outlet located in the Sunway Carnival Shopping Mall in Seberang Perai, Mainland Penang. Spanning a sizeable area of 1,200 square feet, we were tasked with the assignment of designing a stylish and upscale boutique that is in line with its corporate image. Housing modern brands such as Bebe Butterfly, Bebe Beige and Plain B that appeal to the younger generation of customers, the design concept became focussed on contemporary vogue, with an emphasis on simple forms and a monochromatic colour scheme. At the centre of the shop rests the main focus of the outlet – a large, white, steel frame that doubles as a multi-functional display rack comprising hanging clothes displays, seating areas and shoe shelves. It also acts as a passageway that leads to the rear part of the shop. For an efficient use of space, both sides of the walls are also equipped with open-concept wardrobes to extend the space visually as well as to provide ease of shopping for customers. A dark ceiling extends the shop vertically and gives off the feeling of an enlarged space. Using steel juxtaposed with wooden elements, the colour scheme of the boutique outlet is maintained in warm timber and cool grey and white, resulting in a venue that’s both sophisticated and snug.

Chaos Design Team:

Charles Khor